Kite&Key: When Politicians Raise Prices on Purpose
CLIENT: Kite & Key Media
Businesses want high prices for the stuff they sell. Consumers want low prices for the stuff they buy. And, sometimes, politicians find a sneaky way to satisfy the businesses… without the consumer noticing.
In the mid-2000s, Congress passed a law requiring that gasoline contain biofuels like ethanol. But … there were problems. For starters, ethanol is neither an efficient nor a clean fuel. Second, it meant far less corn was available for people and livestock, driving up food prices across the board … so much that it touched off an international food crisis.
How has such a bad policy endured? Because it’s also been very good for people who grow corn … who’ve made it their business to keep that policy in place. Economists call this the problem of “dispersed costs and concentrated benefits.” And once you’re aware of it, you start seeing it everywhere.
NODEHAUS handled the post-production for this piece, including assembly, editing, motion graphics animation, sound mix, and scoring.
-
Production Co: NODEHAUS
Director: Tran Hoang Calvin
Animators: Triston Centretto, Sam McKim, Emily Mosier
